The Best Apps, Tech, and Online Resources for
Small businesses can mean big problems if the owner isn’t well-organized; customers and clients will move on pretty quickly if their needs aren’t being met, and when you start to fall behind — even by losing one customer — you run the risk of losing money. Every penny counts with smaller businesses, which is why it’s important to utilize every resource at your disposal to keep things running smoothly. When it comes to web-based projects, getting help from these tools will allow you to stay on track while maintaining the customers you have and bringing in new ones.
Get Everyone on the Same Page
If your business relies on appointments and has team members in various locations, get everyone on the same page with an appointment management system that will help your employees stay on track with their schedules. With this type of system, you can integrate your appointments and payments and allow your customers to book your company all in one app. By streamlining these aspects of your business, you can improve the way your customers interact with you, keep them coming back and keep your employees working smoothly and efficiently.
Create a Strong Web Presence
The right website and social media presence can work wonders for your business when done correctly. If you already have a site, take a second look at it to ensure it’s truly working for your company. Does it flow well between pages? If you were a customer, would you be able to easily navigate and find what you need? Most customers won’t stay on a site for long if it’s clunky or they have to search for what they want, but you can make some simple changes to ensure that doesn’t happen. Consider hiring a web designer who can change your business site for the better.
As far as social media goes, think about utilizing apps that will help you track your customers across your social media pages, create gorgeous advertisements, or give you access to photos and editing tools that will engage your clientele.
Many small business owners don’t think that cybersecurity is important; after all, hackers only target big companies, right? Wrong. Small businesses are just as at risk — if not more so — than the big guys, simply because hackers and thieves expect them to be unprotected. Investing in security software can help you protect your data and your customers’ information at the same time. You can also do some things to keep it safe, such as training your employees on the ways to conduct transactions, changing passwords often, and keeping your Wi-Fi networks secure.
Another way to protect your company is to run a background check on potential employees. Before running one, research which types of background checks are permitted in your state. Some states only allow background checks after a job has already been offered to the candidate.
Keep Communication Open
It’s often difficult for small businesses to keep communication streamlined between every employee, especially when freelancers and remote workers are involved. When everyone is working on a different project — or even on the same project, but they’re not all together in the office — it can be tricky to make sure they’re all updated on the latest information. With an app like Slack or Google Hangouts, however, you can keep your team updated in real time without worrying about anyone falling behind.
When you’re running a small business, there are so many things to think about that it can easily become overwhelming, especially if you carry a lot of the responsibilities yourself. By taking advantage of all the online tools available to your company, you can ensure that things keep running smoothly as you complete all your projects on time. Do some research to find out which apps and tools are right for your needs, and create a budget from the very beginning.